Kopal Fertility & IVF Centre
A concept fertility and IVF centre in Pune. How we would build its website, and why.
- Website
- Cost estimator
- WhatsApp booking
The brief we set ourselves
Couples considering IVF research for weeks before they call. They want to know what it will cost, how long it takes, whether they can keep working, whether IVF babies are normal, and whether their eggs or sperm could get mixed up. Most IVF websites hide these answers behind a form. The clinic that answers them openly earns the first visit.
What we did, and why
7 decisions.
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A cost estimator, not a price list
Couples pick IUI, IVF, ICSI, frozen transfer or donor egg IVF, add options, and see a likely range with medicines and a monthly EMI. One tap sends the estimate on WhatsApp.
Why: Cost is the first worry. A tool they can play with builds trust, and the WhatsApp message arrives with the treatment already named.
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Speak to the feeling first
The first line is “The wait has been long. Let’s walk the rest of it together.” Treatments then start with tests for both partners, not with IVF.
Why: Not being able to conceive is painful and private. Couples need to feel understood and hopeful before they read about treatment, and they do not want to be sold IVF.
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One cycle, day by day
A swipeable timeline from tests to pregnancy test, with how long each visit takes.
Why: “Can we keep working?” is a real question. Showing 15-minute visits answers it.
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Myth or fact, tap to check
Cards for the things couples hear from relatives: IVF babies, bed rest, twins, choosing a boy or girl.
Why: Fear and family pressure stop more couples than price. A playful format makes hard topics easy to read.
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The lab is part of the pitch
Every sample checked by two people, embryos never leave the clinic’s own lab.
Why: Mix-ups are a fear couples rarely say out loud. Answering it plainly builds confidence.
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Bold, warm and alive
Forest green, cream and coral, an expressive typeface, drifting light in the hero, a moving ticker and a leaf shape throughout.
Why: Hope is the feeling to design for. Motion stays light so the page still loads fast on a phone.
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Within IVF law
No success-rate promises, no testimonials, and a clear line that sex selection is illegal and not offered.
Why: The ART (Regulation) Act 2021 and NMC rules apply. A site that breaks them puts the clinic at risk.
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First screen: empathy and hope, then the next step. -
Where do you want to start? -
A live cost estimator. -
One cycle, day by day. -
Myth or fact, tap to check.
What this means for your clinic
Couples choose the clinic that answers them before they ask. If your website shows the cost, the time and the truth about IVF, the couple who messages you is ready for a first visit.
Ask us anything Or get a growth auditKopal is a concept. It is not a real clinic, and the doctors and prices shown are illustrative.
Open the live concept
