Home testing and doctor visits in Dubai, during the busiest months of COVID-19 testing.
October 2021 – January 2022
Medilife offers healthcare at home in Dubai: PCR tests, STD tests, doctor visits and IV drips. Demand for home testing was very high, and so was competition for the same searches. The job was to make sure people searching found Medilife first, and could book in a minute.
What we did, and why
We put the budget behind PCR test at home, STD test at home and doctor at home.
Why: These had clear demand and people searching for them were ready to book. Spreading money across every service would have weakened all of them.
Searches like "PCR test at home Dubai" led to a page about exactly that, not the homepage.
Why: People book faster when the page answers the exact thing they searched for.
Fast-loading pages with one clear action: book the test.
Why: Every extra step or slow second loses people who are ready to act.
Spend was split by demand and competition for each service, and adjusted every week.
Why: Demand moved fast during COVID-19. Weekly changes kept money where bookings were happening.
We upgraded Medilife’s websites for phones, speed and a consistent look.
Why: Ads only work as well as the website people land on.
Your market is different, but the method holds: find the treatments people are actively searching for, match each search to a page that answers it, make booking one tap, and adjust every week.
Ask us anything Or get a growth auditResults came during a period of unusually high demand for home testing. We share them as they happened; we don’t promise the same numbers for every clinic.
