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What to prepare before you talk to a web agency

3 min read · Updated 17 October 2026 · Vinay Kadam

Ten minutes of preparation makes the first conversation far more useful. Here’s what to have ready.

1. The treatments you want more patients for

Not “more patients” in general. Name two or three treatments, such as implants, aligners or hair transplant, and the area you serve. Everything else is planned around this.

2. Where your patients come from today

Rough numbers are fine. Referrals? Walk-ins? Practo? Google? Instagram? This shows what’s already working.

3. What you already have

If you don’t know who owns your domain, find out. It should be in your name.

4. Websites you like

Two or three clinic websites you like, or don’t like, and why. It helps more than any description.

5. A rough budget and timeline

You don’t need an exact number. A range is enough. Also mention any date that matters, like a new branch opening.

6. Who decides

If a partner or family member also decides, include them early. It saves going back and forth later.

Questions to ask the agency

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