How We Helped Medilife Home Healthcare Enhance Their Online Presence (5 Best Strategies)
Medilife Home Healthcare, a home healthcare service provider in Dubai, UAE, faced the challenge of managing multiple websites while maintaining consistency, user experience, and generating leads. With services ranging from PCR testing to doctor visits and IV drips at home, they needed effective online strategies to reach their audience.

The Problem
Medilife had five to six websites, including:
Each website focused on a specific service, but they faced the following issues:
- Outdated website designs that needed upgrades.
- Lack of consistency across platforms, which impacted the user experience.
- A need for Google Ads campaigns to drive leads for services like PCR testing at home during the COVID-19 pandemic.
What We Worked On
1. Website Upgrades
We helped Medilife upgrade their websites to improve:
- User Experience: Ensuring smooth navigation and easy access to information.
- Mobile Compatibility: Making websites responsive for users on all devices.
- Performance: Speeding up load times to retain visitors.
2. Landing Pages for Specific Services
We created landing pages for services such as:
- PCR testing at home.
- Doctor at home services.
- IV drip at home services.
These pages were designed to target specific audiences, include clear calls-to-action, and drive conversions.
3. Google Ads Campaigns

During the COVID-19 period, Medilife invested around 10,000 AED daily in Google Ads for their PCR testing service. We supported these campaigns by:
- Optimizing keywords and ad copy to ensure maximum reach and relevance.
- Monitoring performance and making adjustments to improve ROI.
- Setting up campaigns for additional services like doctor visits and IV drips at home.
The campaigns achieved a steady 3-5% conversion rate, even in a competitive market.
Our Approach: Speed and Timely Delivery
Medilife needed a partner who could deliver solutions quickly and stay responsive. That’s where we focused our efforts:
- Timeliness: We prioritized deadlines and delivered updates without delays.
- Availability: We were always ready to assist, whether it was for campaign updates or website changes.
While many agencies focus on quality (and we do too), we emphasize speed and ensuring our clients always feel supported.
Results
Here’s what Medilife achieved with our support:
- Enhanced website performance and user experience across all platforms.
- High-performing landing pages that improved customer engagement.
- Successful Google Ads campaigns with a steady 3-5% conversion rate, generating consistent leads for services like PCR testing and home healthcare.
How You Can Benefit Too
We worked alongside Medilife to address their challenges and help them meet their goals. By focusing on timely delivery and personalized support, we helped them strengthen their online presence during a critical time.